Founding Marketer (Senior Position)
Marketing & Communications
San Francisco, CA, USA
Posted on Wednesday, July 26, 2023
Who we are
We’re a fast-moving, diverse team pushing the frontiers of artificial intelligence. At Twelve Labs, our mission is to help developers build programs that can see, listen, and understand the world as we do by bringing the world’s most powerful video understanding infrastructure to market. As a part of achieving this mission, we are building foundation AI models that can accurately and instantly search exact moments within petabytes of video archives, generate coherent text summaries of videos, perform prompt-based video generation, and many more. The Twelve Labs platform provides access to its Large Visual Language Models (VLMs) through a suite of APIs that are trained on massive video datasets and learn to understand the meaning and context behind the visuals, conversations, and sounds within videos.
Twelve Labs recently raised $17M in seed funding, recognized as one of CB Insights’ AI 100 companies within a year of its founding, and secured a massive compute resource through partnering with Oracle. We are hyper focused on delivering the Twelve Labs platform to our customers so they can build video understanding into their products and power dream features they could have only imagined.
Part of the pathway to our rapid growth has been paved by the outstanding group of people united by the company’s mission. Beyond prominent venture capital firms such as Index Ventures and Radical Ventures, the Twelve Labs mission is backed by category building luminaries like Fei-Fei Li (Stanford HAI), Silvio Savarese (Salesforce), Oren Etzioni (AI2), Alexandr Wang (Scale), Lukas Biewald (W&B), Jack Conte (Patreon) and more.
We are committed to creating a diverse and inclusive work environment where our team members can bring their full selves to work, bring out their potential, and most importantly, thrive together. We welcome kind, brilliant, and open minded people from all walks of life to our team. If joining this mission speaks to you, we encourage you to apply!
Why this role?
Our Go-to-Market (GTM) team is responsible for empowering developers and enterprises to
build intelligent video applications with the Twelve Labs APIs, guiding and supporting customers
to attain maximum benefits from building with our highly-capable models. As the Founding
Marketer, you will play a pivotal role in defining, building, and shaping the new market category
of video understanding and bringing it to the market. You will engage customers from different
audience groups (e.g, developers, startups, enterprises) to effectively communicate and build up
market leadership. It is a highly self-directed and creative role, so you should be someone who
thrives in an unstructured, rapidly expanding and evolving environment.
● Experience of at least 5 years or more in marketing, with diverse backgrounds across
demand generation, product marketing, content marketing, or community building.
● Experience in building organic SEO and marketing automation.
● Proven experience in marketing B2B tech, APIs, or AI products, demonstrating a deep
understanding of the industry and target audience.
● Prior experience in early-stage companies, with a track record of building out and scaling
● A creative yet data-driven mindset, with the ability to think outside the box and
experiment with new marketing approaches while leveraging data insights.
● Strong leadership and team management skills, including the ability to mentor and
manage a team of interns for content creation.
1. Reporting and Analytics:
● Develop and maintain robust reporting capabilities to track marketing activities
and measure their impact on leads and user acquisition.
● Utilize data-driven insights to optimize marketing campaigns, identify trends, and
make data-backed recommendations to improve marketing effectiveness.
2. Marketing Strategy and Planning:
● Design and execute comprehensive marketing plans for both small and large initiatives,
aligning with the company's overall goals and objectives.
● Collaborate with cross-functional teams to ensure marketing efforts are synchronized
with product launches, sales activities, and community engagement.
● Continuously evaluate and adjust marketing strategies based on market trends,
competitive landscape, and customer feedback.
3. Content Distribution:
● Implement a multi-channel content distribution strategy to maximize the reach and
engagement of our target audience.
● Leverage various channels, such as social media, email marketing, content platforms,
and partnerships, to effectively distribute content and drive brand awareness.
● Optimize content distribution efforts based on data and experimentation to identify the
most effective channels for reaching and engaging our target audience.
4. Team Management:
● Manage and mentor a team of interns for content creation, ensuring high-quality content
that aligns with the brand's voice and resonates with the target audience.
● Provide guidance and support to team members, fostering a collaborative and creative
environment that encourages growth and learning.
● Proven experience in building and scaling marketing functions, preferably in early-stage
● Excellent written and verbal communication skills, with the ability to craft compelling
messages for different audiences.
● Strong analytical skills and proficiency in marketing analytics tools.
● Ability to thrive in a fast-paced, dynamic startup environment and adapt to changing
● Demonstrated ability to think strategically, prioritize tasks, and manage multiple projects
***Strong execution skills.
Even If there are a few checkboxes that aren’t ticked through your prior experience, we still encourage you to apply! If you are a 0-to-1 achiever, a ferocious learner, and a kind and fun team player who motivates others, you will find a home at Twelve Labs.
We welcome applicants from all walks of life and are committed to equal opportunity employment. We cherish and celebrate diversity not just because it is the right thing to do, but because it makes our company much stronger.
Benefits and Perks
🤝 An open and inclusive culture and work environment.
🧑💻 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
🦷 Full health, dental, and vision benefits
✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
🏙 Remote-flexible, offices in San Francisco and Seoul and coworking stipend
🛂 VISA support (such as H1B and OPT transfer for US employees)